There are several layers of complexity in making keywords and search queries work for you. We’ve created a process that handles each of them.
On average, there are over one thousand relevant keywords for every product category on Amazon. To help Amazon detect relevance for search results, keywords must be added to your product data. But because product attribute data is limited, we cannot add all keywords at the same time.
Yet, Amazon only displays an ad when it classifies the product as relevant for the keyword searched. Which keywords will drive optimized search results? Our software derives your full relevant keyword set, divides it into groups, and rotates them through the product attributes. We quantitatively measure search volume, click prices, conversion rates, and other relevant keyword KPIs.
The result? You’ll know exactly which keywords generate what order volumes at what cost - and you can compete with optimized data.