When William Edwards Deming famously claimed, “Without data, you’re just another person with an opinion, ”Amazon was still “just” a river in South America. Amazon may now be a global marketplace, but the essence of his statement still rings true and is very much applicable when it comes to Amazon PPC marketing. Yes, we know: […]
How do you optimize campaign structure when you’re setting up a new Amazon PPC campaign? This article will guide you through the layers and entities of campaign structure to help you understand which properties are essential to your Amazon advertising campaign strategy. The primary goals we see for Amazon marketing campaigns are: Generating (profitable) sales […]
Bid management is the process of answering an extremely important question: How much are you willing to pay for a click? To be honest with you, we don’t really like the terms “cost per click” (CPC) or “pay per click” (PPC) because they distract from what we’re really after. The “click” is not what’s valuable […]
Being a seller today comes with an amazing opportunity: the world’s buyers, available to you on one marketplace. As a tool to capture this potential, Amazon Sponsored Products is very powerful. It enables sellers to test and run many different marketing strategies and campaign setups. Yet, to quote Amazing Fantasy, the 1962 comic book that […]
Does seasonality affect the performance of your Amazon Sponsored Products campaigns? Put simply: yes, it does. Your overall performance is the result of your keyword-level performance and individual keywords, in fact, can perform very differently over the course of a year. In this article, we’ll talk about the seasonal factors that affect your campaign performance […]
Competition on the Amazon marketplace is increasing—after all, for many online shoppers, the platform is their first (and often only) stop. Despite the fierce competition, however, you and your new products still have a good chance for success. For your launch to be prosperous, it’s absolutely necessary to set up an effective Amazon launch strategy […]
Are you searching for an expert or consultant who will “take a look” at your Amazon Sponsored Products campaigns? If so, you’re probably hoping this approach gives you PPC campaign optimization so you can reach your goals. Let’s be direct: what you’re searching for is not what you really need. PPC optimization involves both process […]
As an Amazon seller, one of your most important KPIs is your ACoS. What is the ACoS, and what do you need to know about it? In this article, we will help you understand your Amazon ACoS as well as how your industry and product lifecycle might affect your target ACoS. But before we dive […]
As you consider launching your product on Amazon or seek to be more successful on the platform, you might find yourself with more questions than answers, including: What makes a good product? How should I price my new product? How much should I bid for a click? How do I determine my maximum ACoS? How […]
When you’re setting up your first Amazon PPC campaigns, it’s sometimes easy to feel lost in all the parameters—especially at first. You’ve probably asked yourself: How much will my Amazon Sponsored Products cost? What should I set as my budget for Amazon PPC? What if my budget is limited? How can I get the most […]